Friday, January 3, 2014

Social Media Training - do you really need it?

It's almost shocking to see the number of "introduction to Social Media" courses still being touted about. A quick search on Google highlights just how seriously the suppliers of Social Media Training are right now:

And a quick look at the term "Social Media Training" in Google Trends shows that the term is predicted to grow in the number of searches over the next year, albeit less so than when it first appeared on Google's radar back at the beginning of 2009.

So given all this supply and searching for the term, just who are the intended recipients?
I'm sure I can't be the only person who must assume that anyone who wants to understand the fundamentals of Facebook, Twitter and YouTube must have got to grips with the basics of each by now?
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