Apparently twice as many Brits (27%) have shopped online in the last three months compared to the French (14%) and the Germans (10%).
This confidence in online retailing is also refelected in a greater proportion of each nation planning to use eCommerce channels next year than they did this year. With 42% of British consumers now planning to shop online over the next 10 months compared to 30% of French and 28% of Germans consumers.
One of the more facinating insights in the report is that us British customers are using mobile devices far more to buy items online... 23% compared to 9% and 11% for French and Germans respectively.
However, the most interesting fact from an International eCommerce perspective (something that I've been increasingly focusing on for my own consulting clients) is that home-grown sites are doing a Stirling (pun intended) job of attracting foreign custom, with over a third of German and French shoppers stating they have now bought from a UK online retailer... even beating American and Chinese sites to claim the top spot.
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