Friday, May 1, 2015

Do you optimise for organic conversions?

I read recently that on average 70% of website traffic comes from the results that are obtained from online search engines.  This aligns with with my own experience and means that site owners really need to make sure they are making the most of their organic website traffic.

Conversions are the common industry term for a task that ends in success, a goal. And it is about time you ensure your search engine optimisation efforts are focused around conversions generated by the organic results you get from Google, Yahoo, Bing, etc.

But if your site exists to generate online leads or actual sales for your company, then you shouldn't just be optimising your site for visits, you should be optimising your site for conversions.

But how do you do this?
1. What if you don't know what search terms are actually landing and converting?
2. What if you have no control over which pages are actually displayed in the SERPs (search engine results pages)?
3. What if your SEO efforts are more 'suck it and see' than structured?

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