Tuesday, February 13, 2018

Do you live in the 'Bot-infested Badlands' ?

News Corp announced last week revenues of $2.18bn for the last 3 months of 2017. But aside from the 3% year-on-year improvement, the biggest headline grabbing phrase was reserved for CEO Robert Thomson describing the dysfunctional digital environment as "The bot-infested badlands".

This is clearly him positioning his brands as the quality online publishers and the opposite of the digital locations that are "hardly a safe space for advertisers, whose brands are being tainted by association with the extreme, the violent and the repulsive".

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