We expect marketer spend on display media, search, email, mobile and social media to reach nearly $55 billion by 2014.
Wednesday, May 27, 2009
Growth predicted in Interactive Advertising
Despite all the doom and gloom of the current recession, Forrester Research are predicting that interactive marketing spending will hit $25.6 billion in 2009. This will be an increase on the 2008 total of $23.1 billion by 11%
Even better news that Shar VanBoskirk predicts:
However, this growth witll not come without casualties, mainly from direct mail and print advertising.
The full article is here: