Growth predicted in Interactive Advertising

Despite all the doom and gloom of the current recession, Forrester Research are predicting that interactive marketing spending will hit $25.6 billion in 2009. This will be an increase on the 2008 total of $23.1 billion by 11%

Even better news that Shar VanBoskirk predicts:

We expect marketer spend on display media, search, email, mobile and social media to reach nearly $55 billion by 2014.

However, this growth witll not come without casualties, mainly from direct mail and print advertising.

The full article is here:

http://blogs.forrester.com/marketing/2009/05/interactive-budgets-are-growing-at-the-expense-of-offline.html