More Google trademarks issues

“Google has not committed a trademark infringement by allowing advertisers to select, in AdWords, keywords corresponding to trademarks.”

Those words from the Advocate General at the European Court of Justice is just another round in the ongoing legal battle between LVMH and Google. So although the final decision is not due until later in 2010, this does position the search giant favourably. It therefore looks to reverse the French courts' decision in 2005 where the Louis Vuitton owner successfully claimied Google had acted illegally and allowed competitor companies (or those that make fake copies) to buy keywords such as "Louis Vuitton" to be displayed for Pay Per Click advertising.