Monday, September 21, 2009

Budget airlines have falling online reputations

It comes as no real suprise to read that the budget airlines of Easyjet and Ryanair have declining reputations online, given PR own-goals such as ranting on blog that dare criticise their booking process.

The bi-annual Kaizo Advocacy Index (KAI), which is designed to provide a view on leading brands' online reputation and recommendations have the following recent report:

For how long can some companies in the commoditised markets such as air travel continue to have arrogance?
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