Wednesday, September 30, 2009

Online advertising spend overtakes TV

It had to happen (but even I'm suprised by how quickly this has occurred) online advertising spending in the UK has overtaken television.

According to a study by the IAB , PWC & World Advertising Research Centre, online advertising now has a 23.5% market share, now making it the biggest ad media.

Unsuprisingly mainstream media is sticking its head in the sand on this one. Lindsey Clay from the TV marketing body Thinkbox says:
it’s interesting but meaningless to sweep all the money spent on every aspect of
online marketing into one big figure and celebrate it.

And apparently the World is still flat as well..... See the larger article in New Media Age
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