Friday, November 12, 2010

Conversion and performance calculations

A quick tip:
When working out what level of site volume and performance you need to test your website with, always speak with the person responsible for improving site conversion.
It's no use testing the site with a 2% 'look to book' ratio, if the clever people working on converting prospects to orders are looking to change their content and marketing plans to get closer to 8%. This 4-fold increase could mean the difference between site stability and downtime.
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