Is your website driving away customers?

Yes, that's right.... your website could be harming your business rather than helping it. How?

Well, did you know that 57% of visitors will abandon a site if it doesn't load in 3 seconds?

Yup! Although internet speeds have increased significantly over the last few years (my ISP is currently offering broadband at between 8mbps to 40mbps)..... modern websites tend to be full of complex code and large images. And to make matters worse... Internet users now expect websites to download faster than ever before.

So all that bloated script, photos and video (in a lot of cases), means those key pages that you're trying to drive users to take a long time to fully render in their browser. And all the time the user is waiting for this to happen.....they are only a click away from selecting another site.

Potentially your competition's.

Conversion and performance calculations

A quick tip:
When working out what level of site volume and performance you need to test your website with, always speak with the person responsible for improving site conversion.
It's no use testing the site with a 2% 'look to book' ratio, if the clever people working on converting prospects to orders are looking to change their content and marketing plans to get closer to 8%. This 4-fold increase could mean the difference between site stability and downtime.

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