Wednesday, February 9, 2011

FCommerce has arrived

I've been mentioning the use of FCommerce (Facebook Commerce) for retail ecommerce for almost a year now. In fact, I believe that coordinated selling via Facebook and other Social Media channels is the 4th stage of the Social Media Maturity Matrix.

And it finally looks like its taking off in a big way, with the announcement today that French Connection, the UK clothing chain are to join Asos in opening Facebook store at the end of the month.

http://wallblog.co.uk/2011/02/09/french-connection-joins-asos-in-opening-facebook-store/

It seems that you'll be able to buy directly from Frech Connection's news feed, therefore hopefully creating some value for the retailer to the act of 'liking' a brand online.
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