Wednesday, February 9, 2011

FCommerce has arrived

I've been mentioning the use of FCommerce (Facebook Commerce) for retail ecommerce for almost a year now. In fact, I believe that coordinated selling via Facebook and other Social Media channels is the 4th stage of the Social Media Maturity Matrix.

And it finally looks like its taking off in a big way, with the announcement today that French Connection, the UK clothing chain are to join Asos in opening Facebook store at the end of the month.

It seems that you'll be able to buy directly from Frech Connection's news feed, therefore hopefully creating some value for the retailer to the act of 'liking' a brand online.
Post a Comment