Social Media Maturity

Where is your company or organisation along the path to maturity when using Social Media for business use?
How do you gauge your activity with those of your competition?
What's the next step on from what you are currently doing online?
What Key Performance Indicators should you be looking to measure at each stage in this evolution?

I think someone needs to come up with a social media maturity matrix. A one page diagram or similar that starts to answer the above questions...

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