Its not just companies that can benefit from the use of social media, other organisations and bodies can participate in the conversation. Take for example this list of UK charities on Twitter compiled by eConsultancy, from Amnesty International to http://twitter.com/unicef_uk.
Now even the Public Order department of the London Metropolitan Police has got in on the Twitter act: http://twitter.com/CO11MetPolice
There are no further tweets from this unit at New Scotland Yard* than their intial one yesterday, but lets see what they say.
*(who I may have had some positive dealings with in the past)
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