Thursday, April 22, 2010

Agile Digital Strategy - part 3

This is the third part of a series of postings about Agile Digital Strategy. Part 1 and Part 2 are already available.

For those who lived and worked through the gold-rush and the subsequent bursting of the bubble, it was a frantic and intoxicating period of rapid product releases and constant delivery. All manner of effort was put into "just get it up there" in the hope that you had struck the right combination to make a fortune.

As we now know... like a powerful car without a steering wheel... effort with no direction is a flawed strategy.

What did we learn from this? Well....

  1. Release cycles were much shorter.
    This was mainly out of fear that if you didn't get something up first, then you had lost the initiative and consequently market share of user eyeballs or registration sign-ups.

    However it taught us that we could get something out of the door quickly when we wanted to (although I'm sure there's a quality / effort / functionality diagram to highlight the inherent problems with this approach)
  2. That in an unknown market, where you can't learn too much from what has gone before (A.K.A. making it up as you went along) just doesn't get you as far along your progression path as all your effort would indicate.