For those of you who are not aware, there is a phrase in relatively common usage known as "to jump the shark". It roughly means that something has got to a silly or unrealistic point and it should be stopped.
It's origin apparently lies with an episode of TV's Happy Days, where our 'lovable' anti-hero (The Fonz) escapes catastrophe by jumping onto the back of a shark... This point is seen by many as the point at which the programme should have been shelved, instead of making further embarrassing ones.
And, with almost-certain wrath-inciting inquiry... I ask if Apple has, with the launch of it's latest iPhone 4G, reached that very moment where it's own shark just got jumped?
