Tuesday, June 29, 2010

Audience 2.0

I don't usually post stuff from press releases, but this story about how technology and the arts create a new type of audience participation appealed to me:

People who participate in the arts through electronic media are nearly three times as likely to attend live benchmark arts events as non-media participants (59 percent versus 21 percent). In addition, they attend twice as many arts events on average (6 events versus 3 events in one year) and in a greater variety of live art forms. Media-based arts participation appears to encourage — rather than replace — live arts attendance.

The full report is available here: