The continued popularity of mobile devices has now driven demand for smartphones, tablets and netbooks. This has consequently had a significant impact upon the type and rate of our digital media consumption.
Once we just used the humble desktop (or laptops if we were fancy and flushed with money), but now at home, at work and on the go we use mobile devices such as: iPhones, iPads and a legion of Google Android powered devices more than ever before.
We’ve apparently now become Digital Omnivores, using Internet data from a variety of sources and many at the same time. I know, because my own browsing and other online behaviour has changed in the lst few years since I've had a smartphone (or few).
As well as sitting down with a laptop most evenings to continue working, I also now regularly burn through over 1.5 gigabytes of mobile data a month on my mobile (mainly accessing email and Twitter through the day, when I'm not within range of a public Wi-Fi node). I also have the fabled "multi-screen experience" when watching the TV at the weekend now, as the iPad tablet comes out to check program schedules, background information on news stories or the Twitter back-channel gossip on the latest pop star wannabies.
And I can only see this trend for increasing data consuption to continue, as devices get faster and deliver a more interactive experience.
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