Monday, November 11, 2013

Content Marketing : owned, paid & earned doesn't work

As the subject of content marketing grows into more of a discipline, I've been looking at ways to categorise the different types of CM activity you can engage in.  I therefore wanted to see if these categories mapped to the three classifications of marketing originally developed by Forrester Research. Those of Paid, Owned and Earned.

Note: For those of you that want a better perspective of this general topic of Paid, Owned and; Earned, I produced a blog post on the merging between these 3 area a few months back.

However, I have to be honest on this occasion and say "no, I don't think that Content Marketing and the Paid, Owned & Earned classification work in this context"

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