Friday, July 18, 2014

Facebook revives Social Commerce, but will it work?

The topic of Social Commerce (or SocialCommerce if you like to remove that middle space to look modern) has arisen again recently with two announcements:

Firstly Twitter a few weeks back allowed a 'buy now' button in its promoted tweet messages.
Secondly today Facebook have announced that they will do something similar and allow online shoppers to click a “buy" button. This will allow them to purchase items in adverts or other posts, without leaving the social network platform.

But will these small but important innovations fuel the much discussed 'social commerce' development of social media?

Or will it merely create further annoyance to Twitter and Facebook users, who already have a significant proportion of monetised screen real estate taken up with promotions and ads?

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