Whatever you do… ensure that you both collect data correctly and then use it in the best way possible to learn more and maximise value. E.g. Amazon, Google and Uber (as well as Scottish Unicorns: FanDuel & Skyscanner) have all built businesses based on interpreting and using data.
With a small and dedicated team with the right combination of skills, experience and effort you can accelerate your digital output. Even the bigger digital-only businesses now buy smaller start-ups because they have the desire combination of product, skills and intellectual property or just an idea.
Keep the good ones and encourage the average ones to find out what they are good at. The biggest problems are those who have a misplaced sense of entitlement or use their efforts against others rather than as part of a team.