Monday, October 5, 2015

The Future of Digital - thoughts Part 2

Further thoughts on the future of Digital, inspired by the Marketing Society's Digital Day 2015.

Q: How have digital channels evolved and what will be the next big digital trend to capitalise on?

The speed of digital change is getting quicker, learn to deal with it. Focus less on the next technology, device or trend and far more on making sure your organisation can complete (this means being innovative, agile and ready to learn from its mistakes). Apple's slogan at its recent product launch was "the only thing that's changed is everything" and this is right.  5 years ago the iPad launched, now I am seeing tablet numbers decline across a lot of client websites compared to mobile traffic.
More shocking is the fact that 52% of all the companies from the Fortune500 in 2000 now don't exist!

Q: Which new technologies are passing fads and which are game changers for their business?
Over time every technology will eventually become obsolete. NFC, wearables, home thermostats (The Internet of Things) connected to your app, etc. will all one day be the equivalent of the fax machine or the telex. This doesn’t mean that you shouldn’t investigate some and adopt different ones that either take your on your journey of digital maturity or that meet the needs of your customers.

This is the second post on the Future of Digital, the first can be found here.

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