Monday, December 12, 2016

What Users Find Most Valuable About Apps

Google have just released a useful report on the adoption and usage of mobile apps.

Named "How people discover, use, and stay engaged with apps" the document is a helpful resource for those who are looking to develop or improve their apps.

There's some good insight included, such as whether price or privacy are most important when deciding whether to install an app. And that the average number of apps that users have installed on their smartphone is 35.

But perhaps the most important finding concerned what users find most valuable about their favourite apps... and the perhaps unsurprising finding is that they rate usability highest. Yup, the fact that they’re easy to use and navigate makes users love apps the most.

Read the full Google report here
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