You hear the term banded about a lot these days, from PR companies through to senior managers in businesses... they all want to have and own your organisation's Content Strategy.
But what's your definition of the term Content Strategy?
Here's mine:
"A Content Strategy should aim for the creation of engaging and appropriate content that delivers improvements in the agreed Key Performance Indicators (KPI's)"
Those KPI's most often being:
- Increase online visitors & sessions
- Increase online engagement (most likely reported as a reduction in page bounce rates)
- Convert lookers to bookers (or into whatever your main commercial goal is)
What's yours?
But what's your definition of the term Content Strategy?
Here's mine:
"A Content Strategy should aim for the creation of engaging and appropriate content that delivers improvements in the agreed Key Performance Indicators (KPI's)"
Those KPI's most often being:
- Increase online visitors & sessions
- Increase online engagement (most likely reported as a reduction in page bounce rates)
- Convert lookers to bookers (or into whatever your main commercial goal is)
What's yours?
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