Bidibot site launches

Bidibot is a penny auction site that specialises in credits for popular poker websites. It is an easy, unique and fun way to either start playing or charge your existing account on sites such as InterPoker, PKR and Victory Poker.

Ideal Interface has been helping the team behind Bidibot in their launch efforts. We're therefore proud and exceptionally pleased to see the site up and working, as well as to watch people bidding on the auctions.

in reference to: Main Auctions | BIDIBOT.COM(view on Google Sidewiki)

Suffering Election Burnout?

If you've already had enough of the USA elections, you could be suffering from election burnout.

But share a though for those gamers currently playing the new Burnout Paradise xBox360 console game. This is currently one of the screen shots captured from a particularly slippery part of the xBox Live course:

Thanks to Dan Shust over at Resourch Interactive for the image.

Although this story has now been picked-up by several of the mainstream media such at the UK Telegraph, what nobody has so-far done is identify who these targetted adverts are aimed at.

However, I think I now have identified who this online gaming population segment are and may even have captured one of them mid-play:

Social Media Analytics

Marketing has become more of science and less of an art, mainly by the ability to produce a decent amount of quantitiative and qualitative data.

Just recently social media analytics tool Brandwatch has been monitoring the buzz from the gaming community. They've been tapping into the collective sentiment of users of PS3, Wii and the Xbox.

Being able to monitor a specific niche section of a community is a very useful step in understanding who your influencers are and what they are talking about (Blu-ray apparently)

Marketers and relationship managers now have the information to create a new albeit refined art... learning what to do with that data!