Showing posts with label usa. Show all posts
Showing posts with label usa. Show all posts

Tuesday, December 13, 2016

The Internet Population is HUGE now!

In 1995 less than 1% of the world population had an Internet connection, now around 40% do.

And, if you plot the rise in the internet population over the last 10 years you see that there has been a steady growth rate. [source]


According to the Central Intelligence Agency (yes, the CIA!) the biggest single country with a connected population is China, with over 626,000,000 users. This is the same as the USA (3rd), India (4th) and Japan (5th) combined!


Thursday, March 6, 2014

Winning further international SEO business

February was a busy work month for me and the rest of the team at Ideal Interface.

Not only have we fitted in a presentation at the Edinburgh Tourist Action Group (http://www.etag.org.uk) on the opportunity for International eCommerce, delivering the digital strategy for a financial services company, consulting on one of Scotland's biggest digital platform projects and hosting a table of clients at the Scottish e-Commerce Awards... it's been an eventful month.

However on top of all this we won a new search engine optimisation client http://www.fmwfasteners.com an American-based eCommerce site that sells nuts, bolts, wall mountings, screws and a whole lot more on top. Making this our first USA client, on top of others closer to home in Europe and the UK.

A big thanks must most go to Jon at Cobnut Web Services (http://www.cobnut.net) for the initial referral.

You can read the official press release here on our website:
http://blog.idealinterface.co.uk/2014/03/06/fmw-fasteners-seo/


Wednesday, July 27, 2011

US to see continued growth in online commerce

Today's post from eMarketer shows a slow but healthy grown in the both the number of online users (penetration) and the percentage that will purchase goods or services.


So whilst over 7 out of 10 of American internet users are now utilising eCommerce sites to make their purchases, this ratio is continuing to increase over at least the next 4 years.

This means that almost 30 million extra US consumers will transact online. Which can only be good news for the country's precarious economy right now.

Also, with half of American retailers planning to sell overseas in the next one to two years, UK retailers now need to look to protect their market share and also develop their international online sales ability.

Wednesday, December 15, 2010

Making sense of Wikileaks and what it means for Government

Two very different men spent much of December in prison. What links these two is not just their incarceration (by Chinese and the UK courts) but because they have, in their own way, been accused of challenging the power of the state.

Liu Xiaobo is the spokesperson for political reforms in China, a campaigner for human rights including the freedom of speech and of the press. He recently won the 2010 Nobel Peace Prize for his long and non-violent struggle despite being held as a political prisoner in the People’s Republic.
Julian Assange is the figurehead for Wikileaks, a website that has recently released more than 250,000 diplomatic cables (internal emails) that have embarrassed and angered the US Government. He spent much of December pacing around a small stone room in Wandsworth prison.
Both men are heads of movements that some say subvert the very fabric that is needed to hold governments and society together. Others say these men stand as the standard-bearers of the one thing Governments can no longer hold onto... information.
Viruses such as colds (or something nastier) are usually spread by humans coming into contact or near contact with other humans. Typically the bigger the population, the more and faster the virus is spread.

Information can therefore be seen as having the same properties as a virus, a pretty virulent one! It used to just utilise humans as hosts, but with each successive technology from books onwards it can infect more people, more efficiently and more effectively. Once man could write down and copy information, it could be given to others, and now with the Internet and the social media technologies that sit upon it, information can be spread globally, instantly.
The speed and scale of information transference now creates big problems for those organisations who want to restrict it, typically Governments. Huge amounts of data can now be copied onto media the size of a fingernail or transferred at megabit speed. Secrets that would previously be accessed by a handful of individuals are no longer secret for very long if that system can allow the replication of the information virus (e.g. by having it collected to the Internet or by allowing any form of electronic copying from it). For example: The recently leaked cables of Wikileaks were apparently taken off a computer that allowed compact discs to be updated, which meant a single disgruntled American security operative could copy the information to his Lady Gaga CD!
So what do Governments do about this? Well, I think they have three options;

1. Continue to do what they have been doing so far (ongoing treatment). This means they do nothing drastic and carry on trying to lock down access and copying ability of computers that have access to secret information. However, given the viral nature of information, this will no-doubt mean there will be further breaches in the future. Just like trying to prevent the common cold, this situation becomes futile and acceptance of the situation results in regular infection. It’s also likely that reoccurrence of the situation will result in the eroding of trust in Western Governments and those they work with.

2. Be heavy-handed about data breaches (quarantine). Although Julian Assange’s stint in prison is not as a direct result of his Wikileaks activity (he’s accused of sexual offences in Sweden), only a few would doubt that there aren’t forces at work behind the scenes to try and get him to a court in the USA for ‘Cablegate’. However, it is possible for America and others to adopt a more zero-tolerance approach to those who compromise their information security boundaries. After all, it has had a stricter approach to terrorism (Guantanamo Bay anyone?) than it does for other crimes (the courts, right to legal counsel, etc.). However, adopting more Chinese-type approaches has huge potential human rights consequences and is definitely not the activity of a modern and progressive Government.

3. Understand and adapt (look for a cure). This is not the 1900’s, it’s the Information Age. Wikileaks may have caused an example to have been made of Mr Assange (especially if he does get carted-off to the USA to face trial), but also gives the ideal opportunity for self-reflection about the storage, treatment and classification of what exactly should be considered secret in a digital world.

The openness and transparency of the ‘modern always-connected’ organisation is a reality that companies and brands have had to accept in recent times. Is it not the time for our Governments to do the same?

Hopefully, before evryone goes Gaga!

Sunday, March 28, 2010

Politico interview

http://www.politico.com/ is a US-based political news website that shows how to combine old-school journalism with the always-on culture of the Internet.

Started by two ex-Washington Post reporters John Harris and Jimmy Vandehei, its not a lightweight journal, but gets into the serious subject of political reporting. However they have managed to 'own the morning' with their speedy turn-around of stories and understand that the life of a topic is no longer days but hours (or even minutes).

Does it work? Well they are in the top 10 US national newspaper websites according to Nielsen Netratings!

Here's the recent video interview they did for CNN:

Friday, October 23, 2009

Bing's Twitter search is US only

"Sorry! Bing Twitter Search is not available in this locale." is about as useful as a chocolate teapot to anyone outside of the United States who wishes to take adantage of Microsoft's Twitter search facility that they launched recently.
http://www.bing.com/twitter

But why?

Has Bing just indexed US-based Twitter accounts or does it only want US-based people to see the results?
(Maybe its the latter, if its only sold advertising inventory to US clients)

in reference to:

"Sorry!
Bing Twitter Search is not available in this locale."
- Bing Twitter (view on Google Sidewiki)

Thursday, February 19, 2009

How many auto brands do you need?

Now, most of us recognise, buy and have affinity with some brands. They are crafted to appeal to specific factors (e.g. demographic, attitudinal, aspirational, etc.). We're probably all aware to some extent that a lot of brands out there are owned by the same parent company. In fact in some markets these brands even compete for your attention and £'s.

Some examples:

  1. Banking: NatWest & RBS:
    Different banks, different branches, one owner (RBS)
  2. Auto insurance: Direct Line, Churchill, Privilege:
    Differently targetted customers, different pricing and one owner (RBS again)
  3. Car manufacturers: Fiat, Alpha Romeo, Ferrari
    Different products, different country prominence and one owner (Fiat)
Note: Apparently you can still buy a new Alpha in the UK!

But what happens when you start cutting back your brands?.... What impact does that have? Well this is now happening in the USA with General Motors, who have announced in their 'viability plans' for long-term success to the US Government, these include:
  • No longer making any new Saturn cars from 2011
  • 'Considering the options' for Pontiac (e.g. cutting models and/or merging with another division of GM)
This is already in addition to its efforts to try and sell SAAB and Hummer (Which incidentally doesn't seem to have done so well recently. Isn't it suprising that in a time when fuel costs have shot up and there is a general acceptance that the 'War On Terror' may have been a bit of a rouse...that nobody wants to buy a huge gas-guzzling military-styles vehicle right now?). Expect GM execs to decide whether to turn of Hummer's life support machine by the end of March 2009.

So... what does it mean when large car companies start killing off their auto brands?

Well.... not a lot perhaps. From what I understand about the Saturn brand, its not the most highly regarded automobile in the USA. It was originally developed in response to the encroaching Japanese offering and seen as a 'new approach'. Now they make also-ran SUV's and Euro-shelled eastern copies, so that obviously worked well . A look at their web presence will tell you how much they like their customers:
http://www.saturn.com/saturn/SaturnIndex.jsp

In Europe (and especially the UK) we've steadily killed off a lot of auto brands, such as:

  • Ghia - was once an Italian design studio and sports car maker, now its used as a trim specification on the occasional Ford saloon or MPV.
  • Triumph - once split from the motocycle division in the mid-1900's, they made cars of diminishing quality until its demise at the hands of British Leyland, created in 1969 and once the 5th largest car maker in the World.
  • Rover - once the maker of decent and fast saloon cars (especially if you ever got chased by one of these 'jam sandwiches' as a younger driver ), now the company is 'resting' in the drawer of an Indian accountant somewhere.

So what's the moral of this story?

Well, as the British motor industry has proved, you don't need many auto brands. But then, we don't really have a British car industry any more. Could GM be heading in the same direction?

Tuesday, November 4, 2008

Suffering Election Burnout?

If you've already had enough of the USA elections, you could be suffering from election burnout.

But share a though for those gamers currently playing the new Burnout Paradise xBox360 console game. This is currently one of the screen shots captured from a particularly slippery part of the xBox Live course:


Thanks to Dan Shust over at Resourch Interactive for the image.

Although this story has now been picked-up by several of the mainstream media such at the UK Telegraph, what nobody has so-far done is identify who these targetted adverts are aimed at.

However, I think I now have identified who this online gaming population segment are and may even have captured one of them mid-play:

Zombies

Given the shenanigans going on in the USA today, I thought this old Bob Hope clip was quite funny!

Friday, October 31, 2008

Friday, July 11, 2008

Citizen Journalism creates political problems

Having spent 2 weeks in the USA recently, I've been far more aware of the polical race being run there right now. (Note: as well as being intrigued by 2 political parties who use two very similar icons - an elephant and a donkey I understand - explained here),
However, whilst reading the International version of the Financial Times in LA, I was interested in the article on how bloggers are affecting the political universe right now.
http://www.ft.com/cms/s/0/f7226954-4707-11dd-876a-0000779fd2ac.html

The article centres around Mayhill Fowler of the Huffington Post and her blogging of inappropriate comments made by Barack Obama and Bill Clinton recently. It does raise the point about whether it is right to post everything a politician says. However if politicians are to have the same qualities we expect from companies these day (truthful and transparent) then surely close scrutiny is not a bad thing and will only eventually highlight inconsistencies and inaccuraties?

There's no doubt that this election in the USA has been the first proper one where bloggers have a significant impact.

"The revolution is happening. Its a good thing and we're all part of it"

says Chuck DeFoe from http://www.townhall.com/ when talking about the the impact of new media and politics.

However are old media and new media that different?

Monday, July 7, 2008

Thoughts from USA trip

Having spend the last 2 weeks away on the West Coast of the USA (honeymoon), its given me some time to think about the content of this blog and a that there is a more international perspective to modern corporate communication methods.

Its very easy when you reside in one country to forget that the web is a global medium, with all that entails....