The Internet Population is HUGE now!

In 1995 less than 1% of the world population had an Internet connection, now around 40% do.

And, if you plot the rise in the internet population over the last 10 years you see that there has been a steady growth rate. [source]

According to the Central Intelligence Agency (yes, the CIA!) the biggest single country with a connected population is China, with over 626,000,000 users. This is the same as the USA (3rd), India (4th) and Japan (5th) combined!

What about the UK Podcast market?

Figures from eMarketer's recent report show the UK podcasting market having fairly low usage, as on average only 8% of the population regularly engage with podcasts.



But hang on... 8%... that's not that bad is it?

8% is...

• the number of the UK population who are Scottish
• the total UK market share of Co-Op and Somerfield supermaket (who merged last week)
• the amount of people in the UK who are left handed