But hang on... 8%... that's not that bad is it?
8% is...
- the number of the UK population who are Scottish
- the total UK market share of Co-Op and Somerfield supermaket (who merged last week)
- the amount of people in the UK who are left handed
Monday, July 21, 2008
What about the UK Podcast market?
Figures from eMarketer's recent report show the UK podcasting market having fairly low usage, as on average only 8% of the population regularly engage with podcasts.
But hang on... 8%... that's not that bad is it?
8% is...
But hang on... 8%... that's not that bad is it?
8% is...
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3 comments:
I just looked and I think I must be about your 5-6% with about 60 podcasting subscriptions! Maybe be half of them have weekly or fortnightly new content and I try to keep up with them within the week. How many do you follow?
It would be interesting to know how many feeds people are on and how often they listen. Being online this should be trackable but it seems outside feedburner and raw logs there is a technology whole that should be filled to track things. Even if iTunes reported playes of each podcast back to the owner we would have some knowledge.
Tristan
I daresay you account for more than your fair share of podcast use! :-)
Tracking podcasts is incredibly difficult and I can't help but feel that the lack of statistics on downloads/usage is hindering its adoption by some sites owners.
(Perhaps by putting something like a tracking tag within an audio file, you can track the number of times its been played - without affecting privacy, etc.?)
Itunes probably have that information if they wanted to share as it sinks counts back from iPods. May be the new OS 3.0 will allow apps to access itunes on the iphone and send that data back, for a feed you own? It would be good for the market and advertisers if they did.
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