Monday, July 21, 2008

What about the UK Podcast market?

Figures from eMarketer's recent report show the UK podcasting market having fairly low usage, as on average only 8% of the population regularly engage with podcasts.

But hang on... 8%... that's not that bad is it?

8% is...
  • the number of the UK population who are Scottish
  • the total UK market share of Co-Op and Somerfield supermaket (who merged last week)
  • the amount of people in the UK who are left handed
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