His book has proved instantly value for come consultancy work I'm doing for one of my current clients. They are considering a large video UGC campaign and wanted to understand the current market situation in a nutshell (pros & cons, including reading Jim Kaskade's article on 'Who's afraid of UGC'). As well as providing them with a breakdown of the landscape, barriers to adoption, etc., I lent one of them the book over the weekend to thumb through.
It seems its done the trick, they are now planning their approach and the book has been ordered by them as instant reference material.
I daresay I'll be writing some more about this book in subsequent postings (and finding some way to make some commission on sales with any luck)