Sometimes people get things wrong, that's human nature.
As a company, you may take the punches when they are deserved. However, what do you do when mis-truth or inaccuracy get out into the public domain and are picked up by your influencers? Even worse, what do you do when its a reputable news source that is throwing the low blows?
Well, Irv Miller, GVP of Corporate Communications at Lexus goes on the offensive:
http://blog.lexus.com/2007/12/the-boston-glob.html
I can't find the Boston Globe's reponse online yet....
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