Saturday, February 23, 2008

Different influencers

Tom O’Brien has produced a great diagram that he believes shows the new influence model:



























This diagram shows how online influencers are affecting the mainstream over time and is taken from his blog posting.

I think this may be a touch optimistic though, as I believe influence can come from anyone / media at different times and based upon factors such as: their amount of influence, the idea and messaging they put behind it, etc.
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