The average person is bombarded with over 3000 brands or commercial messages per day. In fact, its now possible to show a person's day just by the brands they interact with:
http://dearjanesample.wordpress.com/2008/05/19/fun-with-brands/
Marketers have constantly had to interupt consumers far more to get their message through:
- Brighter packaging
- Bigger signage
- Attractive agents/models (sex still sells)
- etc.
But as we become more and more bombarded with these brands and their messages, we are more and more likely to filter them out.
You may see 3000+ brands/messages a day... but how many do you actually remember?
Google's Dr Cerf (who I still think was the basis of The Architect from The Matrix Trilogy) has the same view on this filtering and believes that by busing social media and influence he can create a better way of helping brands:
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