Wednesday, July 30, 2008

News Releases Matter!

What percentage of your press releases gets coverage today? Most press releases get no media coverage. This isn't suprising considering that Google News and Yahoo News between them have 50,000 Press Releases a month!

This is a shame as News Releases are often the best quality and most frequently updated content on a corporate site.

I recall David Meerman Scott, author of the book "The New Rules of Marketing & PR" (which sits on my desk at a client's office), commenting in a recent podcast that
News Releases are still powerful and effective channel to reach the media

According to him studies show that a higher level of education you have, the less likely you are to click on adverts - therefore organic content such as your press releases becomes more important to a more intellectual audience.

As the Press Release also evolves as within the digital space, e.g. into the Social Media Press Release, its important to remember that quality still matters!
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