Thursday, July 10, 2008

Online Consumer Reviews Significantly Impact Consumer Purchasing Decisions

Who'd have thought eh?

Some recent research by ORC (Opinion Research Corporation) a global market research company who's head office is in Princeton NJ, has found that customer purchasing habits are significantly affected by reviews given by others.
http://www.opinionresearch.com/fileSave/Online_Feedback_PR_Final_6202008.pdf

83% of those who looked for reviews and other feedback said these had at least some influence on their purchases. However, althought the majority said they used reviews, about a third claim to have posted their own feedback online. The most researched product / service area was Travel/Recreation/Leisure at 82% and the least was food at 24%.

Although there are a lot of places on the web to submit opinions & feedback, there are very few product owner sites that let you do this still. It seems that companies are very willing to get feedback on their products & services, but perhaps they just don't want it put on their own sites?
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