Wednesday, October 21, 2009

Social Media definition

Its a busy time at Ideal Interface and we're currently working on several new business proposals.

Consequently I have been asked to write the 'opinion' piece for Social Media within the document and here is what I wrote.....

Social Media are online functionality that support the human need for social interaction. The Internet has transformed from a series of one-to-one monologues into numerous dialogues amongst crowds of individuals, that consequently enable greater and more concentrated communication and opinion.
The lesson for all brands is to appreciate is that they are already being talked about and that opinions are already circulating about their offers and service. The challenge is therefore to understand those conversations, be part of them and to influence them over time.

Opinions welcome.......
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