At first, ot seems like a daft decision... To sell your original & new clothing on eBay or Amazon, when you already have a decent and fully featured eCommerce website.
Well that's what UK department store Debehams
(www.debenhams.co.uk) have done and on both sites at the same time!
However, taking a closer look at the detail, this might not be as silly a decision as it first looks.
Firstly Debenhams is not selling its entire product catalogue on either site. On Amazon it has only 1000 selected products available now (increasing to about 2000 by next week), including its more up-market 'Designers at Debenhams' range. On auction site eBay however it is replicating the products from its outlet web store.
The competiton will be keeping a close eye on whether this initiative works for the now-profitable department store....
Thursday, October 22, 2009
Debenhams: The first UK department store to sell on Amazon and eBay
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