The problem a lot of sites have had over the last few years is that search engines are not able to crawl content delivered via AJAX (Asynchronous JavaScript and XML). This means that web crawlers doen't see what the visitor sees and a lot of Web2.0 content cannot be indexed - in effect discouraging those who want a site optimised for SEO purposes using rich interfaces.
But yesterday Google announced their proposal for a new standard for making AJAX crawlable.
These particularly technical recommendations hope to free up the content within AJAX-based sites, but need agrement from web server developers and search engines... a tall order indeed!
The Blog of Hayden Sutherland, an eCommerce, Online Marketing and Digital Strategy consultant based in Glasgow, Scotland. These are my thoughts on how companies can take advantage of the modern interaction technologies and methods to improve communications, influence behaviour and retail online better.
Thursday, October 8, 2009
Google looking to make AJAX crawlable
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