Wednesday, July 6, 2011

Could a new media outcry hurt the News Of The World?

Unless you’ve been living under a stone the last few day, or only read the front pages of certain News International newspapers, then you will no doubt know that there’s been a complete outcry at the activities of the sleazy UK Sunday newspaper the News Of The World. The moral outrage has taken place between people in true ‘word of mouth’ (e.g. over the breakfast table) style as well as in the traditional media (TV, Radio and non-New International papers).

However, new media has definitely played its part in communicating just how horrified normal people are at the underhand activities of a weekend tabloid (that seems to have more snooping resources than Mossad or MI6).
Today a sustained online campaign brought Twitter to life in a way I haven’t seen since the Royal Wedding back in April . However this action didn’t target the newspaper itself (for it seems to be in some turmoil as a consequence of an outwardly-facing PR melt-down and an internal & parliamentary witch-hunt for the head of the ex-editor and now Chief Exec of News International, Rebekah Brooks ), no this Twitter campaign went for the life-blood of the newspaper… it advertising revenue, by asking the brands that advertise in the paper to reconsider their budgets in the wake of the recent scandal.

Only time will tell if this action has any effect
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