US to see continued growth in online commerce

Today's post from eMarketer shows a slow but healthy grown in the both the number of online users (penetration) and the percentage that will purchase goods or services.


So whilst over 7 out of 10 of American internet users are now utilising eCommerce sites to make their purchases, this ratio is continuing to increase over at least the next 4 years.

This means that almost 30 million extra US consumers will transact online. Which can only be good news for the country's precarious economy right now.

Also, with half of American retailers planning to sell overseas in the next one to two years, UK retailers now need to look to protect their market share and also develop their international online sales ability.