Thursday, July 7, 2011

Did Twitter Bring Down a Newspaper?

Oh my… a week is a long time in politics and a day is even longer in media, regardless of whether its online, TV or in print!

Yesterday I asked if a new media outcry could hurt the News of the World? And today in a surprise announcement we learn that this Sunday’s edition will be the last, as News International tries to urgent fix a huge hole in the bottom of its boat by sinking the entire ship and not making the then-editor walk the gang plank.

Social Media has gone into overdrive this afternoon, heralding a moral win for online (and in particular Twitter) in bringing down a 168 year old newspaper.

But hang on… was Twitter really solely responsible for the demise of a newspaper by attacking its advertising source in a torrent of Tweets to brand owners and industry figures?

In a word…. No!

Certainly Twitter played a part in getting the upset across but other things in my opinion had a far greater hand, including: Rupert & James Murdoch, traditional & competing media sources and Hugh Grant (yes…. the actor who was exposed by News of the World employee Paul McMullan, but then subsequently turned investigative journalist himself, bugged McMullan and in April publish his findings in The New Statesman).

But in my mind it wasn’t really any of these that finally brought about the end of a Sunday tabloid that was untimately known far more for its star-snooping ‘exclusives’ than for real journalism….. it was the paper itself with its now-exposed immoral and illegal activities.

Good riddance I say……
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