Friday, September 28, 2012
Insurance data - is Google the answer?
I've been told I'm blogging a little too much about insurance aggregation. But the main question I still have is "where will a customer's driving data be stored, so that they can have ubiquitous and instant access to it (and preferably at almost zero cost)?"
Yes, the answer most likely is..... Google
They are probably the only company set up to store this amount of data and make it available online at an almost free cost.
Also, if they now own a price comparison site as well, they may be able to crack the complexity of mapping of user driving data back to the policies of the relevant insurers(and displaying it in a coherent manner).
BTW: If you think motor insurance is a 'big data headache' - wait until you get into Smart Metering for utilities.