Wednesday, September 12, 2012

Predicting the digital future

The eCommerce and online marketing industry is one of constant change and if you don't like that.... too bad! Tools, practices & technology are permanently evolving in the online world so much it can feel like you're walking just to stand still.

So to be of any lengthy use in this industry you do need the acceptance of change, coupled with the acceptance that you can not know everything there is or what will be.

Consequently, when asked to pull together a strategy for a client that looks at the longer term digital vision, it can often be hard to come up with anything too specific without drifting off into SciFi territory.

So when asked to predict the future, you end up stating the obvious trends such as:
- Internet (especially data) usage will continue to grow
- mobile use will increase further as smartphones continue to become more prevalent
- device manufacturers will release further versions of their equipment to try and identify (& profit from) different consumer segments

Perhaps predicting the future isn't what it used to be.
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