Thursday, September 27, 2012
Getting email personalisation wrong
Now I'm sure I would have noticed calling myself 'Louise' when signing up for this service. But a quick check shows that all previous emails they have sent me are addressed to 'Hayden'.
Phew..... For a minute there I got confused. I therefore wonder if anyone else got the same issue.
Perhaps a simple slip, but poor personalisation can't help deliverability or click-through rates.