Thursday, March 18, 2010

Creating moving pictures on the iPad

Following up on my posting on Tuesday,about Video and iPad, the killer content for magazines? I've now found the featurette about the making of this content for Viv, an all digital magazine.


VIV Mag Featurette: A Digital Magazine Motion Cover and Feature for the iPad from Alexx Henry on Vimeo.

Of particular poignancy to me is Andrew Gant's narrated comments about the content on the iPad being "living art" and "This is not motion for motion's sake. This is still print in spirit. Motion allows us to enhance the story, just like photography, but gives us the ability to take it one step further".

2 comments:

Unknown said...

Amazing work and just a little costly, but I'm not sure the pages become readable if the whole article is on the move.
Pages are still and that's what lets you read them and think about them, if they move you want to sit back be lazy and watch.

Hayden said...

Tristan. Yes, if it needs a Red camera to get good results, then its out of nearly everyone's league. However, the concept is excellent and is perhaps a glimpse of what is possible.
However, you are right about the mixture of text and moving images. Perhaps the enhanced graphic novel format suits the medium best...