Friday, March 12, 2010

iPad, the false saviour of the publishing world

"Apple's iPad is the second coming", "iPad is the saviour of publishing", "it will change our lives like the printing press"

Its a frigging big iPhone without a camera and the phone bit.... 'tis all

But in the weeks since Apple announced its iPad computer tablet thingy, the news industry, its viewers and (in particular) the Apple fan boys have been falling over themselves to talk about the fantastic potential of a square computer reader device that will restore journalism and in particularly the fortunes of newspapers and magazines.

This is perhaps summed-up best by this article from the New York Times on the week of the iPad's launch: With Apple Tablet, Print Media Hope for a Payday. This piece stated:
Apple may be giving the media industry a kind of time machine — a chance to undo mistakes of the past.
Oh dear... its all going to end in tears. Big droplets of salty false expectations that a device will save the publishing world from faltering advertising revenues by giving users a device where they will pay money to read content. (Need I remind you that salty water and computer equipment don't mix?)

Now, I'm sure I'm not the first to point this out, but won't the iPad come with either a WiFi or 3G data capability and a browser? So why will iPad users then decide to pay for a newspaper via the Apple store when they can browse the Internet for free and read the article there?
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