Large organisations are adopting Social Media

According to Social Media Influence,

more than 65 percent of the largest 100 international companies now have active accounts on Twitter, at least 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs

These are quite impressive statistics and show that large organisations are now embracing the different social media channels.

This now puts the lions share of companies at least at Phase 2 (The 'Participating' stage) in the Social Media Maturity Matrix.

Audience 2.0

I don't usually post stuff from press releases, but this story about how technology and the arts create a new type of audience participation appealed to me:

People who participate in the arts through electronic media are nearly three times as likely to attend live benchmark arts events as non-media participants (59 percent versus 21 percent). In addition, they attend twice as many arts events on average (6 events versus 3 events in one year) and in a greater variety of live art forms. Media-based arts participation appears to encourage — rather than replace — live arts attendance.

The full report is available here:
http://www.arts.gov/research/new-media-report/index.html