Large organisations are adopting Social Media

According to Social Media Influence,

more than 65 percent of the largest 100 international companies now have active accounts on Twitter, at least 54 percent have a Facebook fan page, 50 percent have a YouTube channel, and one-third (33 percent) have corporate blogs

These are quite impressive statistics and show that large organisations are now embracing the different social media channels.

This now puts the lions share of companies at least at Phase 2 (The 'Participating' stage) in the Social Media Maturity Matrix.