Tuesday, March 22, 2011

Press pages are for the press

The press pages on your site are typically seen as a basic area of your site where you should send journalists, analysts and bloggers to find out more about your organisation.

On these pages you have the opportunity to control the brand experience you want to create for them. However, this set of people aren't a single audience and will have to treated slightly differently.

  • Journalists need well article structured paragraphs of new information.
  • Analysts typically need data, data and more data... with perhaps the occasional soundbyte.
  • Bloggers look for relevant content and further online sources of information (E.g. Flickr libraries, YouTube channels, etc.)

Oh and did I mention that you should also write each article to help your site's SEO at every opportunity?

So much for a basic area eh?
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