Friday, April 8, 2011

Now anyone can be a Social Media Expert

Those of you who follow me on Twitter will know that yesterday I had a bit of a rant about an email for the upcoming Internet World Expo:!/haydens30/status/55941006662713345!/haydens30/status/55941454043947008
The email is here and it has the amazing claim:
Social Media tuition from Facebook and LinkedIn... Become an expert in just 1 day
Now last year you may have read my post where I mentioned that I saw the potential for a new Internet bubble to arise.

Back nine months ago you suddenly had the appearance of a number of agencies and individuals all claiming to provide Social Media services (usually after they’d all read the same case studies, etc.). Yet back then there was little client demand and it was clear the market stood a good chance of imploding upon itself.
Well, three quarters of a year later the dynamics of the market are now very different.
What’s changed? Well…
  1. Clients now have a demand for Social Media (and money to spend)
  2. The Social Media Agency market has matured (a little)
  3. Traditional agencies have moved to adopt Social

However, the success and popularity of Social Media as a discipline now comes with another problem…. The appearance of the Social Media Expert and the desire for everyone to become one overnight.

And quite frankly, Internet World Expo haven't helped the matter!
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